The TCSS Ticketed VIP Preview 

You gave us feedback, and we listened! The Traverse City Shop & Sip has been crazy crowded for the first few hours of the event from the beginning. We LOVE the phenomenal support of our community, but know that it's been difficult to get around the show when it's so darned busy. Last year we launched our ticketed VIP Preview option to a limited number of shoppers and it was a hit! We'll be doing it again in 2018 with a couple perks to go with your early access shopping! VIP Preview tickets will go on sale beginning in October. From 1-3 pm ticket holders will be able to shop and sip exclusively without the sardine vibe that has been common in recent years! Tickets sold out last year, so mark your calendars for October 1st! Tickets will be $15 online and $12 cash at Empireblu in Traverse City. Tickets will be available for purchase October 1st, 2018 at 12:01 am.